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Distribution
Authentic, brand-house-sourced product delivered to clinics and retailers across Iraq — with logistics, stock management and after-sales support.
SBC Group · Established Distributor
Connecting Iraq with the world's most refined beauty and wellness houses.
SBC Group is the official Iraq distributor of carefully selected international beauty, skincare and wellness brands. We work directly with brand houses in Australia, Spain and France to bring their portfolios to professional clinics, retailers and customers nationwide.
We distributeFour international houses
Who We Are
An international beauty distributor, built for the Iraqi market.
SBC Group is a specialised distributor of international beauty, skincare and wellness brands. Our role is the long-form work of distribution: sourcing authentic product directly from brand houses, building local channels with professional clinics and retailers, and supporting the growth of each brand inside the Iraqi market.
Each brand we represent is selected for category leadership and considered for fit with the Iraqi customer. We do not stock everything — we build deep representation for the houses we believe in.
Our Brands
Four international houses. One trusted Iraqi distributor.
Each brand we represent leads its category — and each is sourced directly from the house that built it.
What We Do
Four disciplines. One distributor practice.
Distribution is the long part of brand-building. SBC's practice is organised around four disciplines.
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Brand Development
Long-term partnership with each brand house — bringing the right portfolio, presentation, pricing and positioning to the local market.
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Education
Training and product education for clinic professionals, beauty retailers and the trade — so the brand is sold and used the way the house intends.
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Market Growth
Local marketing, channel expansion and category development — building each brand into a recognisable name with the Iraqi customer.
Our Impact
Measured by the work that travels.
Four numbers that describe the SBC distribution footprint.
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International brand houses
Skinlab · Simildiet · Careline · Duvany
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Origin countries
Australia · Spain · France
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Beauty + wellness categories
Skincare · Aesthetics · Beauty · Fragrance
18
Iraqi governorates served
Nationwide distribution
Why Partners Choose SBC
The reasons that hold for a decade, not a quarter.
Both brand houses and Iraqi clinics work with SBC for the same handful of reasons.
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Authentic Sourcing
Every product is sourced directly from the brand house. No grey-market, no parallel-import shortcuts.
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Brand-House Partnership
Long-term, exclusive distributor relationships — the kind that justify investing in education, marketing and a multi-year build.
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Nationwide Logistics
Stock, fulfilment and trade support that reach all eighteen Iraqi governorates — north, centre and south.
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Education-Led Approach
We train the channel: clinical professionals, retail staff and trade partners — because a brand is built by people who know how to use it.
Brand Journey
How the portfolio came together.
Each phase added a new category to SBC's distribution practice — built deliberately, not in a single push.
- Phase 01
Beauty & Personal Care
AustraliaThe first portfolio. Careline established SBC's foothold in everyday beauty retail across Iraq.
- Phase 02
Cosmeceutical Skincare
AustraliaSkinlab Australia added clinical-grade skincare — the cosmeceutical category that bridges beauty and professional treatment.
- Phase 03
Aesthetic Medicine
SpainSimildiet Spain brought professional aesthetic protocols to Iraqi clinics — mesotherapy, peels and treatment systems.
- Phase 04
Luxury Fragrance
FranceDuvany completes the portfolio with French luxury fragrance — three signature eau de parfum compositions.
Our Values
Four values that shape the work.
Authenticity
Sourced direct. Stocked honestly. The brand the customer receives is exactly what the brand house made.
Partnership
Long-term relationships — with the houses we represent and the clinics and retailers we supply.
Education
A brand is only as strong as the people who can recommend it. We invest in training the channel, not just supplying it.
Service Excellence
Stock that arrives. Support that responds. The unromantic operational discipline that brands need to grow.
Iraq Coverage
Nationwide distribution.
SBC distributes across all eighteen Iraqi governorates — north, centre and south. Major commercial hubs are listed below.
Stylized · Not to scale18 governorates
North
- Erbil
- Mosul
- Sulaymaniyah
- Duhok
- Kirkuk
Centre
- Baghdad
- Karbala
- Najaf
- Hillah
- Ramadi
South
- Basra
- Nasiriyah
- Amarah
- Diwaniyah
- Samawah
Coverage figures reflect all eighteen Iraqi governorates. Full city list available on request.
Partner With SBC
Looking to bring a brand to Iraq — or to stock one of ours?
We work with international brand houses, professional clinics and retail partners across Iraq. Reach out to start a conversation.